Shooting from the hip…


Today sees the delivery of a print project called ‘After The Wave’ for our long-standing client Irish Red Cross, which we won following a competitive tender and interview process. This job, which has been two years in production, has given rise to the full gamut of emotions here at Zest, from elation to frustration, but it is one that we are justifiably proud of now that it has passed the finish line!

This 12 inch square, 96 page pictorial case bound book  sets out to document the 2005 Indian Ocean Tsunami and the incredibly generous response by the people of Ireland who donated €29 million in aid, and how the Irish Red Cross spent that money on rebuilding infrastructure and on other worthy projects in Indonesia, Sri Lanka and The Maldives over a 6 year period. The book contains over 300 full colour images which were taken by Red Cross staff and volunteers on digital cameras on location and each photo has since then been individually, painstakingly colour corrected, retouched and sharpened here at Zest. Just goes to prove that the best things in life are worth the wait!

“An individual has not started living until he can rise above the narrow confines of his individualistic concerns to the broader concerns of all humanity”
— Martin Luther King, Jr.

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As lovers of the pure sound only found on vinyl albums, the team at Zest (well those of us old enough to remember) were excited, when as avid followers of the Tom Dunne Show on Newstalk, he decided to play only vinyl records during the whole month of June. His ‘Vinyl June’ idea got us thinking and we decided to commit the best part of Michael’s extensive rare catalogue of 7″ & 12″ singles & albums from the late 70′s through to the end of the 80′s to print, as a promotional piece for our Zest Publications division. Over a busy long weekend we photographed, colour corrected and cropped over 250 covers, then wrote & designed the 114 page casebound book as a homage to our love of all things vinyl. We then set about creating a very unusual dustjacket. First we photographed a luminous blue vinyl single (circa 1979) which we used as a base for the cover design. When we had the cover finished it was printed in full colour on clear self adhesive vinyl, which was then mounted onto clear acetate and finally attached thinly at each end to a white backing sheet. The idea was to give a see through effect to the dust jacket that mimicked the original vinyl record and happily it worked even better than we had planned! A short print run of 5 copies was printed and casebound and a copy was hastily dropped into Tom Dunne at Newstalk. Hopefully it will inspire him to spin a few of the discs featured (we’re happy to loan out whichever he fancies). Check out the finished product shortly on our website under Zest Publications/19″ of Vinyl. A special word of thanks to John Farrell & Tom Freeney without whose help this might not have happened.

“The four building blocks of the universe are fire, water, gravel and vinyl!
— Dave Barry (Pulitzer prize winning author)

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A special poetry book entitled “A Life In Verse” produced by our specialist division ‘Zest Publications’ has just gone to press. The 102 page casebound book was commissioned by the family of Jim Finnegan of Lusk, Co, Dublin on the occasion of his 70th birthday. Jim’s passion for verse began many decades ago and over the years he has given his insights on many issues, both national and personal in his own unique and witty style, always capturing the moment with the perfect amount of humour and sensivity. The project was a joint collaboration between Zest and our friend and colleague Brenda Corr of Copse Design in Wicklow, whom we work with on a regular basis. Zest created the cover concept & design and shot the photography, while Brenda was responsible for the design & layout of the text pages. It was a very enjoyable & fulfilling project to work on and we wish Jim many more happy year’s of writing on his way to Volume 2!

“A poet can survive anything but a misprint”
— Oscar Wilde

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Yesterday saw the delivery of our first piece of work for the prestigious car marque Bentley Motors, located in Crewe in Cheshire. The book was specially commissioned to mark the retirement of their Chairman & CEO, Dr.-Ing. Franz-Josef Paefgen. This short run publication is 31cm square and it was designed and produced by Zest utilising digital print technology via an Indigo Press, with the laminated dust-jackets produced on a Xeikon Press. Finally it was threadsewn and casebound by hand. According to Christine Gaskell, member of the board at Bentley Motors, they are delighted with the end result which exceeded their expectations – in fact Dr. Paefgen was overwhelmed when he was presented with his copies and said it was one of the best presents he had ever received. High praise indeed!

“Outside of a dog, a book is man’s best friend. Inside of a dog it’s too dark to read.”
Groucho Marx

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